Technologies used

Sales Cloud, Oracle Eloqua

Client & product

Our client is a leading bioinformatics software company in Western Europe, specializing in software solutions for drug discovery, cancer research and gene sequencing.

Challenges

The main challenge was to establish a marketing automation solution with sharing confidential private medical data in a variety of applications and programs.

Solution

• Connecting Sales Cloud and Oracle Eloqua

• Orchestrating multi-channel customer journeys

• Providing a hub for labs, research centers to access centralized software applications, license subscription management, and addons

• Developing data encryption module

Results

• Optimized campaign delivery time

• Secured encrypted data sharing

• Streamlined software updates, licenses and customer care via marketing automation