Technologies used

Sales Cloud, Service Cloud, Marketing Cloud, Einstein Discovery, Datorama, Tableu

Client & product

Our client is a leading retailer of lifestyle brands.

Challenges

The main challenge was to create a unified Martech landscape connecting 8+ brands worldwide

Solution

• Connecting online and offline digital touchpoints to map the complete digital customer journey

• Connecting a variety of Sales and Marketing functions to ERP, IT, and customer service

• Developing extensive Customer 360 profile

• Utilizing Artificial Intelligence and Machine Learning for fully automated digital marketing operations

Results

• Unified customer profile across all brands

• Tracking and reporting each individual online interaction

• Progressive profiling framework to power up product recommendation, browse and card abandon journeys