Technologies used

Sales Cloud, Marketing Cloud, Community Cloud

Client & product

Our client is a multinational manufacturing company with a focus on cooling, heating and power solutions.

Challenges

The main technological challenge was to connect Marketing Cloud and Sales Cloud, in the matter of aligning business vertical cross-market. Thus corresponding to unified data model, martech stack and adoption of the solution.

Solution

• Implementing Marketing Cloud cross-market

• Developing a custom connector between Sales Cloud and Marketing Cloud

• Empowering 100+ users including Marketing, Sales and Developers

• Designing custom preference center

• Developing custom permission module

Results

• Empowerment and adoption of Marketing Cloud with minimized complexity

• Reduced overall time spent on the marketing campaigns

• Streamline data processing according to GDPR compliance